This has been our role for more than 35 years. In 1994 we partnered with the National Institutes of Health on the Back to Sleep campaign, which led to a reduction in the rate of Sudden Infant Death Syndrome (SIDS) by more than 50%.
Despite this, sudden unexpected infant death (SUID), which includes SIDS and accidental suffocation and strangulation in bed (ASSB), remains the leading cause of death for babies one month to one year of age. Due to SUID more than 300 babies every month may not live to see their first birthday. Infant mortality rates in the U.S. are also higher than in the 20 wealthiest nations.
